During INBOUND this year, HubSpot hit us with a ton of product updates, AI-powered tools, and new features. Seriously, they dropped announcements like it was going out of style—there’s Copilot, Breeze Intelligence, and 24/7 AI HubSpot agents to name a few.
Since September 1st, HubSpot has rolled out about 900 updates. Yes, you read that right, 900. If you’re like me, your to-do list is already a mile long, so combing through all these changes isn’t exactly an option. Good news, though—I did the hard work for you!
Here are the top 10 HubSpot updates I’m most excited about, with a focus on marketing tools, though I sprinkled in a few goodies for sales and content teams too. These updates will impact your day-to-day tasks in a big way, and if you haven’t already enrolled in the betas, it’s time to get on it.
*Disclaimer – not all these updates are available for every hub or payment tier. Check if you or your company as access to an update before building a marketing strategy around it.
1. Breeze Intelligence
This one’s a game-changer. Now in public beta, Breeze Intelligence enriches company and contact records, helps you understand buyer intent based on site visits, and shortens forms—all within HubSpot.
- Data Enrichment: Automatically get more insights into your leads.
- Buyer Intent: Know who’s ready to buy based on their actions.
- Form Shortening: Collect more info with fewer fields.
Why does it matter? Less friction for your leads means more conversions and better targeting.
2. Breeze Copilot
HubSpot has upped the ante with Breeze Copilot, an AI chat assistant now built right into the platform. It’s your sidekick for generating content, prepping for meetings, and gaining insights from CRM data.
Why should you care? This AI tool is integrated everywhere you work in HubSpot, making it seamless to navigate between tasks. It’s like having a personal assistant who knows your business inside and out—minus the coffee runs.
3. Breeze Agents
AI is officially your new best friend. Breeze Agents, powered by Breeze AI are specialists that automate tasks across content, social media, sales, and customer service.
- Social Media Agent: Analyzes data and generates compelling posts.
- Customer Agent: Responds to site visitors based on your website’s content.
- Content Agent: Writes blogs, landing pages, and case studies in your brand voice.
- Prospecting Agent: Helps with tailored outreach for sales prospects.
These agents are designed to make your life easier and free up time for the bigger, creative stuff. If you’re looking to boost productivity without adding to your headcount, sign up for these betas ASAP.
4. Lead Scoring
For marketers working closely with sales, Lead Scoring is crucial. You can now build custom lead scores based on behavior, campaign interactions, and demographic data.
- AI-assisted scoring: Combines your data with AI insights for more accurate scoring.
- Score reporting: Gives insights into why a contact got a particular score.
This feature is a must if you want to focus on the right leads, faster.
5. Marketing Size Email Improvements
If you’ve ever dealt with email clipping issues, HubSpot just made your life easier. This update reduces the size of emails created in the drag-and-drop editor, meaning less clipping and better deliverability. Now, you can fit more content into your emails without worrying about important info getting cut off.
6. AI Assistant | Suggested Next Actions Post Call
Here’s one for the sales folks: AI Assistant now offers suggested next steps after a call. Whether it’s booking a follow-up meeting or sending an email, this feature eliminates guesswork and speeds up your process.
Reps can also ask follow-up questions via ChatSpot—perfect for those juggling multiple calls a day and needing to stay on top of follow-ups.
7. Marketing Analytics Suite
Let’s be real—keeping track of marketing metrics across channels is a pain. Marketing Analytics Suite simplifies that by consolidating all your data into one place.
- Advanced reporting: Includes multi-touch attribution and customer journey templates.
- Channel performance: Tracks effectiveness across ads, emails, and lead captures.
- Web traffic analysis: Helps you understand what’s driving traffic to your site.
This suite provides a one-stop-shop for everything from ad performance to contact insights. It’s a must for anyone wanting to dig deeper into their marketing metrics.
8. AI Assistant to Build Lists
This one’s for the marketers who love a good list. With the AI Assistant in Lists, you simply describe the contacts you want to engage with, and AI builds the filters for you. No more manually segmenting audiences! It’s a big win for saving time and making sure your lists are super-targeted.
9. Home for Marketers
Tired of jumping between tools? Home for Marketers centralizes everything you need in one place. It’s your new control center for accessing data, tasks, and all the essentials in HubSpot.
This update is designed to streamline your day-to-day, and if you’re in marketing, you’ll love how much time it saves.
10. Sales Workspace
For my salespeople out there, HubSpot has introduced the Sales Workspace. It’s an all-in-one spot to manage pipeline, close deals, and coordinate sales activities. If you’re juggling a full funnel, this update is a must-try.
So, there you have it—the top 10 HubSpot updates I foresee having the biggest impact on your work as a marketer. Whether it’s boosting productivity with AI or streamlining your workflow, these updates are too good to ignore. If you haven’t already, get yourself enrolled in these betas and see how much they can level up your marketing game!
And if you or your team is just feeling overwhelmed by the sheer amount of opportunities in HubSpot, you can reach out to me anytime! StitchDX is a HubSpot partner and can help your team maximize your existing HubSpot subscription.