Video platforms like Vidyard have made it incredibly easy to integrate video content into blogs, emails, and social media. In fact, Vidyard and HubSpot have recently teamed up to create HubSpot Video, greatly simplifying the process of adding video to marketing and sales content for a more meaningful customer experience.
As video content has become core to digital marketing over the past several years, many marketers have been leveraging video integration as a staple in their marketing arsenal. In fact, 92% of marketers say it’s an important part of their marketing strategy versus 78% back in 2015.
And it’s not just for B2C. In a survey focused on 2020 B2B marketing and sales strategies, 41% of B2B marketers say they were exploring video marketing in 2020. Now we all know that everyone’s marketing plans were upended by the coronavirus pandemic, but we think it’s likely that with so many employees working from home — unencumbered by stricter office protocols — there is potentially more video consumption, making it even more valuable to B2B marketing.
Get started in video marketing with HubSpot Video
Vidyard is a market-leading video platform that offers easy to execute video creation, video hosting, video personalization, and live streaming. Their partnership with HubSpot directly integrates some of the platform’s most useful capabilities like voiced-over screen capture recordings directly into HubSpot’s marketing, sales, and service hubs.
The capabilities of Vidyard are extensive on their own, but having them directly within HubSpot allows you to further optimize your creative potential with video content. For example, creating screen capture recordings that can engage, educate, and nurture more of your audience, while increasing the quality of connections throughout the buyer’s journey.
I created a couple of short HubSpot-Vidyard videos to show how easy it is to embed narrated videos into one-to-one email marketing, landing pages, and blog posts:
It’s the kind of helpful and interactive content that can create more powerful customer connections over time. With as many as 95% of video marketers saying “they felt they’d increased understanding of their product or service using video” (Source: HubSpot Marketing Statistics), adding video to content can ensure that your audience has a more valuable overall experience. An experience that can translate to more revenue.
Some additional benefits to using video in websites and blogs include:
- Increased traffic to website and blog posts
- Higher number of leads generated
- Increased conversion rates
- More content sharing including blogs and landing pages
HubSpot Video is included with any Professional or Enterprise subscription in the Marketing, Sales, or Service Hub. Want to start integrating video in your own content? Click here to create your own Vidyard account, or reach out to us and we’ll walk you through the HubSpot video experience step by step.!