Email Authentication is Changing. Are You Ready?

The long-announced changes in email authentication are here and set to take effect February 2024. Google and Yahoo are leading the charge by introducing stringent new requirements aimed at improving email deliverability and combating spam.

What do these changes mean for your business?

These significant updates will affect all email senders, ensuring that only authenticated emails reach the recipient’s inbox. This move is designed to enhance security and provide a robust defense against scams and phishing attempts.

For those who have already taken steps to self-authenticate their emails, it’s critical to also consider publishing a DMARC policy record for your domain in your DNS settings. This action goes beyond mere compliance; it’s about ensuring the security of your email deliverability and strengthening your defenses against email spoofing and phishing.

Self-authenticate your emails ASAP.

If you haven’t self-authenticated your emails yet, the time to act is now. Using your own domain as the “From” address is becoming an essential practice, not just an option. Setting up self-authentication involves using CNAME or TXT records in conjunction with a DMARC policy record. This setup not only meets the new standards but also enhances your brand’s professionalism and reputation.

For individuals or organizations currently using freemail domains like or for sending emails, the transition to using your own domain is more critical than ever. The upcoming changes necessitate this shift to ensure your messages remain compliant and continue to reach your audience.

Make sure your customers receive your emails!

As these changes roll out, adapting to the new email sender requirements for 2024 is crucial for maintaining effective communication with your audience. Taking proactive steps now will help ensure a smooth transition and continued success in your email communications.