As marketing channels seem to relentlessly proliferate (hello, Threads), the pressure on small to medium-sized business (SMB) marketers to keep creating strategic, compelling content increases. The bad news: SMB marketers are already strapped for time and resources. The good news: HubSpot has gone “public beta” with their new AI Content Writer tool.
Now included in HubSpot’s CMS Hub software, AI Content Writer is a lightning-speed solution for all the copywriting needs that SMB marketers need to fill. Looking under the hood, we found 7 big benefits you should know about. Check ’em out:
1. Time-saving content creation
Time is always of the essence for SMB marketers, and the AI Content Writer is designed to maximize efficiency. By harnessing the power of artificial intelligence, you can significantly reduce the time spent on content creation. The AI generates blog posts, social media content, email newsletters, and more, leaving you with more time to focus on other essential marketing activities (and aren’t they all essential?).
2. A cost-effective solution
As an SMB marketer, budget constraints are a constant reality. It costs dearly to retain a dedicated content team. And while outsourcing content creation can lighten your load at first, you still have to manage revisions and rewrites. The AI Content Writer offers a cost-effective alternative, eliminating the need for additional hires or costly agency services. With this tool at your disposal, you can produce the compelling. converting content you need, well within the boundaries of your budget.
3. Consistent and on-brand messaging
Consistency is key to building brand identity and customer trust. HubSpot’s AI Content Writer helps SMB marketers maintain a consistent brand voice across all marketing channels. Whether it’s website copy, social media posts, video, or other promotional materials, the AI ensures that your messaging remains on-brand and aligned with your business’s personality.
4. Content that’s tailored to your audience
Understanding your audience is fundamental to successful marketing campaigns. The AI Content Writer can analyze audience data and preferences (remember, it’s integrated with HubSpot CRM Hub), allowing you to create personalized content that resonates with your target customers. By catering to your audience’s specific needs and interests, you can strengthen customer relationships, drive engagement, and increase conversions and revenue.
5. SEO for greater visibility
In the digital landscape, visibility is crucial to attracting organic traffic. SMB marketers often struggle with optimizing content for search engines. With the AI Content Writer’s SEO capabilities, you can create content that aligns with SEO best practices. From incorporating relevant keywords to structuring content for improved rankings, the AI optimizes your content for better online visibility.
(Just remember: YOU are in charge of your SEO strategy. AI tools are only here to lighten your load. Get The Big Book of SEO to ensure you’re always checking all the boxes for search performance.)
6. Multichannel content creation
SMB marketers need to maintain their brand’s presence across multiple channels to reach a broader (yet still tightly targeted) audience. HubSpot’s AI Content Writer adapts content for various platforms, ensuring that your message is consistent and impactful, whether on your website, social media, or email campaigns.
7. Overcoming writer’s block
Oh man, can I relate — the struggle is real. No creative marketer is immune from writer’s block. The AI Content Writer serves as a reliable muse, providing inspiration and generating fresh content ideas. Say goodbye to staring at a blank screen – the AI can jump-start your creative process and get you on the path to crafting remarkable content that shows off your brand in its very best light.
As a HubSpot Partner, StitchDX is here to help you harness the power of AI Content Writer.
To learn more about this game-changing content creation tool, contact our Digital Marketing team or click the orange chat button below right.