Instagram is one of the most used social media platforms, earning over 2 billion monthly active users per month. While the platform is often associated with B2C marketing, its potential reaches far beyond consumer markets. B2B companies can harness the power of Instagram to build their brand, engage with their target audience, and drive meaningful business outcomes. In this blog post, I’ll explore why B2B companies should embrace Instagram as a key component of their social media strategy.
1. Expanding Brand Awareness on Instagram
Instagram’s massive user base alone provides an opportunity for B2B companies to expand their brand awareness. By creating a visually appealing and cohesive brand presence on Instagram, B2B companies can showcase their unique value proposition and establish themselves as industry leaders. Instagram is an ideal platform to use when trying to keep companies top of mind with future customers.
(Companies successfully build brand awareness and product interest by investing in multiple social media platforms. Learn why that can be a critical piece of your strategy.)
2. Embracing Influencer Marketing and Promotional Partnerships
Instagram provides an excellent platform for B2B companies to connect with other businesses, industry influencers, and potential partners. Influencer marketing is one of the most effective strategies for social media marketers, and Instagram is an ideal platform for this approach.
By developing an organic presence on Instagram, companies can build relationships with industry influencers and access engaged and loyal communities. Influencers can create sponsored content, participate in co-branded campaigns, or endorse specific products or services, leveraging their influence to generate interest and leads.
With Instagram, B2B companies can foster valuable relationships and collaborations that lead to new business opportunities.
3. Showcasing Solutions and Products through User Case Studies
Since Instagram is primarily a visual platform, it is an ideal space to share product images or videos of the solution in action. Through creative and visually appealing content, such as product demos, explainer videos, or infographics, B2B companies can communicate the benefits, features, and real-world applications of their offerings.
Instagram supports a myriad of different content types that marketers can take advantage of when posting on the platform. They can create still photo posts, video reels, and long-form video content to share real word use cases from previous customers.
4. Gathering customer insight and feedback on Instagram
The platform offers opportunities to conduct polls, surveys, and gather direct feedback from the audience. Marketers can create Instagram stories to connect with existing followers and catch their attention due to the placement of Stories (they live at the top of the Instagram homepage as soon as the app is opened). This enables B2B companies to conduct market research, make data-driven decisions, and build content that resonates with their audience.
INDUSTRY UPDATE: In May, Meta announced that marketers can schedule and publish Instagram stories via third-party social media management tools. This is a brand-new update to the Instagram Graph API and gives marketers incredible flexibility when posting Stories to company profiles.
Instagram could be the missing piece in your social media strategy.
Instagram’s visual nature, expansive user base, and engaging features make it an ideal platform for B2B companies. With Instagram, they can elevate their brand, engage with industry influencers, gather audience insights, and drive meaningful business outcomes. By harnessing the unique features and opportunities offered by Instagram, B2B companies can enhance their brand presence, build relationships, and ultimately grow their business. If you’re interested in learning more, use the chat button on the right, or reach out here.