Background
BackgroundWith a global presence in more than 40 countries and with a global staff of more than 2,000, JSI has been a leader in improving and advancing public health in the U.S. and around the world since 1978. In 30+ years, this Boston-based organization had grown in size and amassed an impressive library of resources, information, and stories that their existing site simply could not handle.
Information was hard to find, update, and keep maintained. The site did not adequately present the JSI brand or the impact of their diverse programs around the world. It did not portray a global public health leader known for deep expertise and technical capacity. In essence, JSI needed a website that was worthy of the breadth and scope their work, and of their core.
Solution
To start the project on the right foot and gain meaningful perspective, JSI and STITCHDX convened a full-day “Brandlab” workshop structured upon our proprietary Discovery process. During a set of cohesive and iterative activities, key stakeholders from across the organization and around the world created a new understanding of the JSI brand and core messaging. The takeaways from the day helped inform the architecture, design, and copy of the finished site.
In addition to telling a unified story throughout, the StitchDX team worked to pull relevant data and information from multiple external and internal data sources including project databases, user profiles, and client stories. The result is a highly interconnected site where users can quickly access the information they need, no matter where in the world they are accessing the site. All in a beautiful, intuitive website that looks as great accessed on a mobile phone from a field in Africa or from a conference room in Boston.