Solution
We began with our proprietary BrandLab, an intensive workshop helping participants define why they are in business, who they serve, and how they help those they serve. BrandLab provided a solid foundation for the rest of our Discovery process, and we moved smoothly into our design phase. Once development was completed, we trained the Lynn Dale Events team on entering content and managing the site.
The new Lynn Dale Events site is clean and easy to navigate. High-impact images on all pages vividly depict the experiences of her events in ways that no words can. There is a clear delineation of her services and the types of events in which she specializes. And throughout the site, content written in Lynn’s voice creates a personal visitor experience from the very first click.