Background
Lynn Dale, namesake of Lynn Dale Events, is an established, high-end wedding, party, and philanthropic event planner in the greater Boston metro area. Lynn sought a new website that would help establish her as the go-to subject matter expert in event philanthropy and donor engagement, as well as lifestyle and event planning.
While Lynn did not want to abandon the branding and history established on her existing site, she did wish to reposition her brand with a fresher approach and sharper focus on her core services. Our mission: Deliver a site with the same “wow” factor as her events.
Solution
We began with our proprietary BrandLab, an intensive workshop helping participants define why they are in business, who they serve, and how they help those they serve. BrandLab provided a solid foundation for the rest of our Discovery process, and we moved smoothly into our design phase. Once development was completed, we trained the Lynn Dale Events team on entering content and managing the site.
The new Lynn Dale Events site is clean and easy to navigate. High-impact images on all pages vividly depict the experiences of her events in ways that no words can. There is a clear delineation of her services and the types of events in which she specializes. And throughout the site, content written in Lynn’s voice creates a personal visitor experience from the very first click.
