Pierce Aluminum

Customer Experience – Website Design & Development

Project Highlights

  • Full site WordPress rebuild with up-to-date design and UX
  • WooCommerce custom development of Product Finder and customer quote request function integrated with inventory database.
  • Site Integration of HubSpot Marketing Starter
  • Strategic search engine optimization (SEO)


Pierce Aluminum is a leading national distributor, processor, and fabricator of aluminum products. With nine locations coast to coast, a huge inventory, and an industry increasingly embracing digital, Pierce needed a website overhaul. Primary objective: Increase volume of online price quote requests.

Digital Marketing Solutions


StitchDX designed and developed an entirely new site from the ground up. Built on WordPress and WooCommerce, it features HubSpot integration; content optimized for products, services, industries, and locations; and a custom developed Product Finder requiring deep inventory database integration to enable detailed online quote requests. Since the site launch, Pierce has seen steady growth in direct-to-location quote requests.

Dramatic improvement in search results

As part of Discovery at the start of the customer engagement, StitchDX conducted a full-site SEO audit*. Only six keywords appeared on page one of Google search results, and only one (“pierce aluminum”) ranked #1.

12 months after site launch, conducting the same audit reveals at least 50 page-one keywords and 47 page-two keywords. This includes 10 keywords ranked #1. Additionally, these results expand well beyond branded search terms and now include specific industry and alloy terms like “oval aluminum tubing” and “aluminum alloy for shipbuilding”.

The site also delivers 8 page-one “near me” searches, which are accelerating growth in direct-to-location quote requests.


Huge Increase in Visitor Engagement

With a primary objective of increasing the volume of online price quote requests, the new website has more than delivered. Since launch in July of 2020, the site has increased monthly visitor traffic by 25% and has driven 1,677 quote requests, 411 Contact Us form completes, and 250 additional individual location Contact form completes. Additionally, HubSpot Chat was launched on the website in June 2021 and in two months has driven 86 chat conversations.