ChatGPT, Siri, and SEO: How SMBs Can Respond and Win

Learn how your SMB can use the new ChatGPT/Siri Integration to get more voice search wins.

I paid attention to yesterday’s WWDC not because I’m an Apple-head, but because the breaking news about the ChatGPT/Siri integration had me naturally wondering how it would affect SEO best practices for SMBs.

Top line: Apple and ChatGPT are revolutionizing the way your customers interact with search and voice assistants. I’m here to help you understand how (and how much), and the steps you can take to maintain and improve your online visibility.

How ChatGPT-enhanced Siri will change SEO

More users will turn to voice search more often.

ChatGPT will give Siri significantly greater ability to understand and respond to complex queries. That’s more intuitive and efficient for users. Factor in the omnipresence of phones and an increase in voice search usage is inevitable.

Queries will become more and more conversational.

Integrated with ChatGPT, Siri can now field detailed voice queries worded in natural, conversational language — and respond with precise, contextualized answers rather than keyword-driven results.

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Typing will tap out.

We’ve all been around this block enough times and we can agree that in matters digital, user behavior trends typically have one direction: forward. With iPhones in nearly 59% of American users’ hands, increasingly more organic traffic to your site will originate from voice search platforms, vs. conventional search engines.

Local search will matter more.

Even if you’re a just light user of Siri (or another voice assistant), you know it’s priceless at moments like when you need a really good cup of coffee or slice of pizza close by. As ChatGPT-powered Siri gains rapid acceptance (and it will), optimizing for local SEO will become more critical for most SMBs.

StitchDX Big Book of SEO CTA

How SMBs can respond

Optimize for voice search:

Leverage natural-language keywords. Think about how people speak in conversation.

Build FAQ sections on your site. Seems obvious, no? The best FAQs use natural, conversational language to tee up and deliver information.

Put schema markup to work. Structured data, designated by schema markup, will help your content to be better understood by search platforms — and help improve your chances of search wins.

Schema, Structured Data, and Search

Give local SEO your attention:

Check in on Google My Business: Make sure your Google My Business listing is complete (including high-quality images) and up-to-date.

Use local keywords. Find ways to incorporate local information into your content — by using natural language, not by keyword-stuffing.

Amplify reviews and ratings. They have powerful influence on your search results, so encourage customers to rate and review your business on Google, Yelp, Facebook, etc.

Put mobile first:

Have a mobile-friendly website. Makes perfect sense when voice searches far more often than not happen on phones. (“Mobile first” should be a web design and development priority anyway.)

Maximize user experience (UX). That means speedy page loading, ease of navigation, CTAs that pop (and work), and content that’s relevant.

Strive for high-quality, relevant content:

Go deep. This goes back to the idea of thinking “conversational” and anticipating user queries. Structure your content to thoroughly (and accurately) answer the questions users will ask in voice search.

Keep it fresh. This isn’t new advice: ALL search platforms will favor sites with newer information, so review and revise your content on the reg.

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Monitor, analyze, respond:

Tap into GA: I’m endlessly fascinated by the data available on Google Analytics and Google Search Console, and with the ChatGPT/Siri integration, a whole new explosion of actionable data is on the way. Use it to monitor traffic to your site and learn how users are finding you — including the queries they’re using.

Keep YOUR knowledge fresh: It’s our good fortune to have resources like Search Engine Journal and Search Engine Land to wrangle the tangle of algorithm updates and strategic search thinking. I subscribe to their newsletters and strongly recommend you do, too.

Will your SMB have a voice in voice search?

Let’s talk soon. Contact our Digital Marketing Team or click the orange chat button below right to get the conversation started.