CMS + Marketing Automation = Better Customer Experience

A effective marketing automation platform can provide each of your customers with personalized interactions with your business. When accompanied by a strategically built website, you provide a seamless experience from the first visit to your desired lead generation action. By building your business on HubSpot’s CMS and using their marketing automation, you’ll create a dynamic website that perfectly aligns with your marketing campaigns.

It’s that easy to increase your revenue and bring in more leads by moving your website and marketing campaigns over to HubSpot.

Your all-in-one solution for better digital experiences.

Many of us in marketing use multiple systems to run our campaigns — which means having to track and analyze data across these systems. This leaves your data siloed, and often prevents you from having a completed overview of your campaign data. Working in both HubSpot CMS and Marketing Hub means you build, execute, and analyze your campaigns in one central location.

Source: HubSpot

With HubSpot CMS, your marketing team will be able to:

  • Make quick, easy updates on your website using the drag-and-drop editor
  • Create personalized content on your webpages
  • Review SEO recommendations
  • Use pre-built website themes and pages without worrying about mismatched designs

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Give your marketers access to your biggest marketing asset – your website.

Hand the keys to your marketing team members and remove any unnecessary back-and-forth with developers. With HubSpot CMS, you create an easy-to-use web environment that allows your employees to build better experiences with your customers.

Provide personalized experiences for new and returning customers.

Because a website built on CMS Hub is supported by HubSpot’s powerful CRM, you can leverage your customer data to create personalized customer experiences. HubSpot’s smart content blocks are personalized based on specific tracked behaviors, contact properties, or how the user clicked into the page.

Source: HubSpot

An example of smart content blocks are the CTAs you show on a blog page. Two prospects click through to a blog post from your company’s LinkedIn post. Both are from different industries, are at different stages in the prospect lifecycle, and, based on their reported revenue, have very different budgets. You can customize the CTAs these prospects see.

One sees a form that leads directly to a call with a team member. They’ve already shown interest in your product, either by previously downloading your content, engaging with your social media posts, or clicking into your emails. You feel that the correct next step is a 1-on-1 discussion.

The other prospect sees a CTA to a webinar that complements the blog. This individual has not yet been nurtured into a qualified lead and would respond better to more helpful content before engaging in the sales process.

The smart content blocks allow you to personalize every visitor’s experience across your entire website. Your campaign efforts are perfectly aligned from the ad or email your prospect begins with to the pages where they land. This type of experience can increase quality lead conversions on your website.

Marketing automation and reporting that work in tandem with your website to provide a unified view of your company’s success.

Your team will be able to view all data side-by-side using HubSpot’s contact attribution reporting and find out what works. By using both tools, your team will be able to:
• Review multi-touch attribution reports that reveal your customer’s complete buyer’s journey
• Build customized follow-up emails & actions using HubSpot workflows
• Analyze customer data from your website, marketing efforts and sales efforts to understand what works and which campaigns show the most success

Source: HubSpot

When HubSpot’s multi-touch attribution reports include data from your website, you see a much wider view of your customer’s journey. You also quickly find ways to improve on your existing campaigns and build out what best relates to your audience.

Improve team collaboration and campaign execution with HubSpot.

In the past, your sales, marketing, and developers/IT teams all operated within their own silos. Marketing emails might misrepresent the website, or members of the sales team would contact customers without knowing their latest interactions with your company. This caused poor customer experiences.

With a unified approach using HubSpot CMS and Marketing Hub, you put your marketing team in charge of your customer growth (or your growth machine, as referred to by HubSpot). This means while they maintain control over marketing automation, they can now also access your CMS and CRM easily, without leaving the HubSpot platform!

Your marketing team can leverage “a marketer’s CMS system,” which provides SEO recommendations, smart content, a fully integrated CRM, and adaptive testing capabilities. Watch as you improve and adapt campaigns seamlessly to increase your lead conversion.

Adding social media to your digital marketing toolkit?

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Elevate your customer experience with HubSpot CMS and Marketing Hub

With the unified approach of HubSpot CMS and Marketing Hub, you’ll have a dynamic website that works with your CRM. You’ll base your website content and changes on how your customers engage with your business. The marketers on your team will love it, and your IT teams will no longer be bogged down by constant update requests for your website.

As a HubSpot Silver Partner, StitchDX has the expertise to get your company set up with CMS and Marketing Hub. When you’re ready to take your website to the next level, please reach out or click the orange chat button at the bottom right.