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Digital Marketing | MarTech Stack

How Does Martech Bring Value to SMBs?

Martech, effectively used, delivers value in major ways to SMBs. Here is a closer look at the value martech can deliver to your SMB.

Digital Marketing | Marketing Automation | Marketing Strategy | MarTech Stack | Web Design & Development

10 Reasons for SMBs to Embrace Marketing Technology

The idea of making the leap into new technology can give the typical SMB owner a panic attack. Understandable but here are our top 10 reasons you will want to embrace your Marketing Technology Stack— aka Martech stack.

CRM | Digital Marketing | Marketing Automation

6 HubSpot updates you NEED to know about for 2018

HubSpot has added new features to their CRM platform for 2018. Check out these 6 meant to help small and medium-sized businesses drive more leads, acquire more customers, and grow their revenue.

Audience Segmentation | Content Strategy | Digital Marketing | Lead Scoring & Nurturing | Marketing Automation

Use Buyer Personas for More Effective Lead Nurturing

Having more leads isn’t enough. You also need to nurture prospects through their customer journey, a process that can be much more effective by creating the right buyer’s personas.

Digital Marketing | General | Marketing Automation

8 tactics you can try right now to make your calls-to-action work harder.

People are visiting your site and viewing your content. Now what? Your next challenge is getting them to connect with you. This is where CTAs play a vitally important role. Make sure your CTAs are working for you.

CTAs help you seize every opportunity.