HubSpot vs WordPress: CMS Showdown! Round 2 – User Experience

In the first round of the CMS Showdown, I explored the differences between the HubSpot and WordPress dashboards, and the distinct benefits of each (you can read that here). In round two, I’ll look at the user experience on both CMS platforms – from both the employee experience and the customer experience perspectives.

Virtually limitless options available to build site pages.

Whether you’re working in HubSpot CMS or WordPress, you can create custom landing pages that best align to your business objectives and your branding. Custom page building not in your wheelhouse? HubSpot and WordPress both have hundreds of themes and page templates available that are responsive, flexible and affordable. These website themes have pre-existing templates that can be modified so they represent your business correctly.

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Building dynamic, visually appealing web pages using WP Bakery

In WordPress, you can use WP Bakery and leverage its page builder to easily build (and templatize) your website pages. Once you design a page in WP Bakery, you can save it as a template to use anywhere else within your site. And you’re able to choose from hundreds of WordPress themes that integrate smoothly with WP Bakery. This means you can use one of the plugins for page-building on the market with countless different themes when creating your site. Never feel like you have to choose a layout that doesn’t reflect your brand.

Here’s a visual of when I was building this very post in WP Bakery!

If you’re a designer or someone who prefers to use their own page layouts, WordPress has you covered! You can also build and design your pages using the WP Bakery plugin. We often begin projects with a stripped-down, super-clean Impreza theme, and then build custom-designed web pages and functionality for our clients that best fit their brands.

WP Bakery has over 50 built-in content elements that you can start using right away. You can either use the content elements as they come or customize them using an extra class name or modifying the spacing, background or text style. (I’ve always loved WP Bakery – if you’re interested you can learn more about it here.). A WordPress site built on WP Bakery has a user-friendly, intuitive experience for veteran website builders, or those just starting out.

Not just your CRM platform – creating your website on HubSpot’s CMS

The HubSpot CMS offers a drag-and-drop editor and pre-built themes that you can use to quickly build dynamic landing pages, website pages, and blog posts. HubSpot CMS is the way to go if you’re looking to get your website up and running quickly without much help from developers.

HubSpot's Page Builder provides a postive user experience for developers and marketers

Source: HubSpot

Designers and developers – keep reading! HubSpot CMS is developer-friendly as well. You can leverage your favorite tools to write code and edit draft versions of your site, then deploy to the CMS Hub. And if you run into any problems, HubSpot has extensive documentation and an active developer community you can utilize.

HubSpot’s user-friendly interface and helpful community access aren’t even the best parts of the website builder. The icing on the cake? HubSpot’s smart content blocks.

Because your HubSpot CMS website can be supported by HubSpot’s powerful CRM, you can use your customer data and behavior to create personalized customer experiences. Personalize the content your customers see based on specific behaviors, contact properties, or how they clicked into the page. Smart content can be confusing – I break it down in more detail here.

It’s 2022, your website needs to be responsive – on desktops, tablets, and mobile devices.

Both WordPress and HubSpot pages are responsive when it comes to switching screen sizes. HubSpot pages are responsive by default, so your pages are already optimized for mobile, tablet, and desktop. In WP Bakery, you can control columns across different devices, and you can choose to hide certain elements from specific screen sizes (like a mobile device) when designing your pages.

Create pages that look great and correctly represent your company no matter what device your customers are visiting you on.

StitchDX turned their website into a lead generating machine.

SDX built Pierce Aluminum a WordPress Website that increased their online price quote requests and improved their customers’ online experience.

Your CMS platform should deliver on user experience – for your employees and your customers.

We still aren’t presented with a clear winner in Round 2 of the CMS Showdown. Each website builder provides the user with an easy-to-navigate, benefit-packed content management system that will deliver fast, responsive web pages.

If I were to guess, I would venture that the question isn’t which CMS platform is better – it’s which would align best with your company’s goals? If you’re not sure, we can help. Reach out to our Digital Marketing team or use the orange Chat button in the bottom right.

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